Image: AFP/Olivier Douliery
All good things must come to an end. Netflix has decided to end its one-month free trial period in the United States. A change in strategy that the American giant has already initiated in several countries, such as Mexico, Spain, Belgium and France, by implementing promotional offers.
The video streaming giant, known for its 30-day free trial offer at launch which inspired many other services to offer similar trials, now offers 50% discounts for the first two months of subscription in France.
No decision has yet been made concerning the U.S.: “We’re looking at different marketing promotions in the U.S. to attract new members and give them a great Netflix experience,” a Netflix spokesperson told Variety.
The Silicon Valley giant is nonetheless giving U.S. viewers free access to a few of its most popular series and films via “Netflix Watch Free.”
This dedicated platform launched in August gives free access to non-members to horror film “Bird Box” and Fernando Meirelles’s “The Two Popes” as well as pilot episodes from “Stranger Things” and “When They See Us.”
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Netflix is not the only video streaming service to reconsider its free-trial policy. Disney+ announced in June that it would stop its seven-day trial period. This decision was made a few weeks before the service released the hit musical “Hamilton,” by Lin-Manuel Miranda, on Disney+.
Apple, for its part, has decided to extend until next February the free 12-month trial period offered to owners of the brand’s new devices, who benefit from a subscription to its Apple TV + service.
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