Amid the ongoing global situation, the entertainment industry has been forced to adapt. This has resulted in a lurch towards streaming, with movies that were originally intended to be released in theaters instead being sent straight to people’s homes. Disney has made one of the biggest leaps so far, sending the big-budget live action remake of Mulan to Disney+ and skipping a theatrical release entirely, instead adding a premium fee of $29.99 on top of the standard subscription. Well, the company’s most recent quarterly earnings call indicates that there is more of this to come.
“What we’ve learned with Mulan is there’s going to be a role for it strategically within our portfolio of offerings. Again, we’re going to talk more about that at the investor conference in December,” Disney CEO Bob Chapek explained when discussing releasing more tentpole movies to the streaming services along with Premier Access.
What this means for future releases remains to be seen, as does which movies Disney are thinking of removing from an intended theatrical run. After the successful release of Mulan, many had expected Marvel’s Black Widow to be next, but so far that has not happened, with the MCU adventure recently given a new theatrical release date of May 7, 2021 instead.
Loeb even went so far as to predict that, due to the ongoing circumstances, movie theaters will become nothing more than a “novelty experience,” before saying that the world is “going to go largely toward online distribution.” Clearly, Chapek does not disagree with Loeb’s rather bleak outlook.
While Mulan was not a success by traditional box office metrics, with the lowest opening box office of any Disney live-action remake, Disney have clearly seen potential in the idea of premium releases, and while they may not move right away to bringing such big movies to Disney+, it’s likely that we will see a lot more movies evading theaters.
Are you happy to see movies lean more into streaming? This comes to us from Market Watch.
Topics: Disney Plus, Streaming, Disney, Mulan