Today, it is World Television Day. Indian TV has given India some fine acting and creative talents over the years. While it took some time for talent to be recognized in the past, now everyone gets noticed instantly courtesy social media. The crazy following on TV stars on social media, and the level of investment by fan clubs have changed the industry. Here are five ways in which social media has impacted the industry… Also Read – Bigg Boss 14: ‘I have been approached many times on different occasions in this season,’ reveals Rashami Desai
Content ideasSocial media is the biggest source of feedback for writers. In fact, some writers are as known as the main leads of a show. Fans regularly convey their sentiments to them. This means they can improvise constantly. Writers have also faced immense flak when fans feel the leads have been projected badly or that a track is too juvenile. Also Read – Bigg Boss 14: Hina Khan and Gauahar Khan are all hearts for Shardul Pandit’s heartfelt post for them
Online TRPsThere is another huge thing called online TRPs. We have a few shows that do not cater to the traditional TV audience, but people watched it a lot online. Some of the examples are Beyhadh, Jamai Raja and Silsila Badalte Rishton Ka. The makers saw this and came up with new seasons on an online platform.
CritiqueGone are the days when people could look down on TV stars. We have seen the kind of backlash that some snobs have faced from the community online. There is an immense sense of unity in the TV fraternity and social media has proved it. One of the prime examples is how people stood up for Hina Khan after a top magazine editor took a dig at her. Some shows like Bigg Boss 13 also faced immense censure on social media. This has created more buzz for the industry on all levels.