The veteran Puerto Rican reggaeton player Nicky Jam and Myke Towers, one of the main interpreters of the new generation of the urban genre, have released their new single this Friday, Dust.
It is the first time that both artists come together on their own song, although they have collaborated on several remixes (remixes), among them, Halloween Mix Y Let the dice remix.
With Dust, Nicky Jam “continues to make his fans fall in love with his organic and genuine style, and with those songs that create trends and mark a before and after in the history of music in Spanish”, the artist’s representatives stand out in a statement released this Friday.
This sensual song with a very urban concept was produced by the Colombian Sky Rompiendo and recorded by Saga Whiteblack, under the wings of the record label La Industria INC.
DustIn the same way, it has a music video that was released this Friday. The video was created by the production house Cinema Giants and under the direction of Mike Ho, who has directed other music videos for other prominent artists, including Bad Bunny, Jennifer Lopez, Farruko, Don Omar, Anuel AA, and the duo of brothers Mau and Ricky.
“The music video has a very sensual and modern concept, but with a story intertwined with a surprise ending, which will make this high-end audiovisual production a landmark piece in Nicky Jam’s career,” added the artist’s representatives.
For his compositions, Nicky Jam won the Composer of the Year award from SESAC Latina in mid-October.
For the second year in a row, the urban artist wins this award given by SESAC Latina, the organization that regulates copyright in the music industry in the United States.
While, Dust is Myke Towers’ most recent single since he released the remix DiosaAlong with the urban stars, the also Puerto Rican Anuel AA and the Dominican Natti Natasha.
Also, the remix Diosa hit the music platforms after the worldwide success of the original song, which currently has more than 400 million combined views and 307 million views on YouTube.