Waymo Shelves ‘Self-Driving’ Term For Its Technology To Shore Up Safety

By moving to the term “fully autonomous,” Waymo hopes to lay the groundwork for standard industry terminology and help the public understand that “fully autonomous” means the car makes every decision, well, autonomously on its own accord. It also puts some space between Waymo’s technology and companies that continue to brand their own systems as “self-driving.” In the end, it’s a bit of a branding exercise, but I think Waymo’s heart is in the right place.

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