After twenty years, Burger King has officially changed not only its logo, but the BK experience we all know and love.
Here’s the full story…
Now, when it comes to branding, Burger King has always had it down to a T.
The fast-food giant has never had the need to revamp its look, or it’s iconic yellow and blue logo for that matter – and why is that?
Well, their branding has managed to do exactly what it says on the tin:
It has become instantly recognizable by millions.
The golden sign is always a sight for sore eyes…
And, despite many vegans claiming otherwise, our stomachs can’t help but crave one of their famous burgers at the very sight of it.
But this week, the fast-food giant has announced a very belated rebrand.
After twenty years of their undeniably successful logo, the company has evidently decided that it is time for a change.
And it isn’t just the logo that’s had a revamp…
The entire Burger King branding has been spruced up, meaning the way we experience the restaurant is set to change forever.
Firstly, they revealed their packaging rebrand.
As you can see in the picture above, the company has adopted retro, 70s-themed lettering on their food wrappers, as well as quirky new names for their products.
A “cheesy bacony” does sound rather tempting…
And then, the staff uniforms were unveiled.
Jones Knowles Ritchie, the brains behind the stylish rebrand, shared a series of photos of the new uniform, giving designer, Bryce Barnes, a shout out for the collaboration.
They also shared a photo of what you can expect the restaurants’ exteriors to look like in the near future.
And as for the all-important logo?
Well, it turns out that Burger King has decided to go back to their roots – and people are loving it.
It’s undeniably an incredible piece of work.
On their website, Jones Knowles Ritchie said of the logo:
“For Burger King’s first global rebrand in more than two decades, we set out to make the brand feel less synthetic and artificial, and more real, crave-able and tasty.”
“We were inspired by the brand’s original logo and how it has grown to have an iconic place in culture. The new logo pays homage to the brand’s heritage with a refined design that’s confident, simple, and fun.”
As you can see, the company have given their 70s’ logo a modernized comeback.
And, if you look a little closer…
The new logo cleverly incorporates the B and K initials with a burger all at the same time.
Burger King, we take our hats off to you.
They have truly knocked it out of the park.