How to Create a Minimalistic Poster Design [Tips & Tricks]

By Jayraj | January 9, 2021 7:00 pm  | 4-min read

Minimalist designs have been quite popular in the 21st century. With time, minimalism has become its own field with artists pushing new boundaries in minimalism. Minimalism in graphic design is, however, still a new concept.

The use of minimalism is most prevalent in design posters. Minimalist poster designs are quite eye-grabbing and are an excellent way to attract consumer attention to your business. Unlike normal posters, minimalist posters have a completely unique approach to grabbing people’s attention.

The illusion of ‘less is more’ is actually very effective as it makes people look in-depth at the design you have created. The success of a minimalist poster can be attributed to how well it can convey the message it is supposed to convey. Here are a few statistics on how successful minimalist design posters are.

In this guide, we shall discuss a few principles to keep in mind when designing minimalistic posters for your business. Without much ado, let’s jump right into it.

Think Outside the Box

A minimalist design poster doesn’t mean that you take a generic background and a generic text and drab them in a monochrome gray. Minimalism poster design is as free as any other kind of design. The only ‘minimal’ thing about it is that the end product should look ‘simple’ at first glance.

Use your design elements to send your message and play around with it. Experiment with your design. To know what design elements to use, a good look at the current trends in graphic design is a great way to go about it. Research online and find minimalistic posters to get an idea of what you can create. You can even check out pre-made poster templates.

Minimalism through illustrations

One way to execute a minimalistic design poster is by creating minimal illustrations. An example has been given below.

Illustrations with flat 2d structures and clear matte colors often constitute minimalism. Illustrative minimalism is a good way to create beautiful, memorable, and clean posters.

Matching Font

Your poster will likely include copy text relating to your business. Ensure that the design you create has a copy that matches it. Minimalism shouldn’t just be limited to the design and design elements. A minimalistic font is also a great way to enhance a design.

Geometric Shapes

Geometric shapes create a visual dissonance that you can use to create an eye-grabbing poster. With the help of the right monochrome colors, geometric shapes can be a great way to achieve a minimalistic poster design.

Black Your Way Out

Minimalism is often expressed through greys and matte fades of various color hues. However, when it comes to posters, the easiest way to create a minimalistic poster is to add your design elements and copy to a black background.

Popular among luxury brands, content copy on black is a popular way to show off a minimalist perspective. It is, however, a bit overdone now so refrain from it unless you are completely out of ideas!

Use a Grid

Minimalism is about striking a balance between style and simplicity. This is why using a grid is essential. Once your copy and design elements to your poster, use a grid to strike balance in your images. Ensure that the copy and elements are divided to give a minimalistic vibe.

The Case for Letterform

Pun intended, letterform is an excellent way to give your minimalistic designs a new breadth of creativity. Letterform is the practice of using alphabets as design elements in designs. For example, the yellow ‘M’ in McDonalds acts as both an alphabet and a design element.

Letterform can often add an additional cool vibe to your designs. Letterforms often create a lasting impression on your viewers when they look at your design and catch the alphabet that shapes up like a design element. For this reason, letterform is popular across the industry.

A Good Use of WhiteSpace

Sometimes to attract attention, you don’t need to do anything. Even a good amount of whitespace can work miracles for your designs. Appy Pie Poster Maker has wonderful examples of templates with whitespace in them that you can check out!

Building on the first point in the blog, one of the best ways to think out of the box is to mix different ideas together. Mix and match your designs and how you use various design elements and create a completely unique new design for your designs.

Minimalism poster design is here to stay. With time, more and more designers will realize the true potential of minimalist poster design. In a market where cluttered, bright, and loud designs, uncluttered, and simplistic design attracts a lot of attention.

With good poster maker software such as Appy Pie poster maker, designers can also use pre-made templates to take their designs to the next level. Use the principles given in this blog experiment with your next big poster!

You May Also Like:

Take a deeper dive into the digital ecosystem and start expanding your business with these helpful resources:

Jayraj is a content writer whose goal in life is to be a polymath. He’s not there yet but his quest has given him extensive knowledge about many things. He tries to share his knowledge by writing. In his free time, he surfs the Internet and takes long walks.

Read More