It has been four months since theaters in France have been closed, and the future of cinema remains uncertain. A fate that is far from being exclusively reserved for France, because almost all the cinemas in the world can no longer accommodate spectators. The cinephiles thus have less and less hope, and our little finger tells us that it will not go by getting better.
While the model for the release of blockbusters on the streaming platforms of large distribution companies (Disney, which released Mulan on Disney + or the Warner which releases its latest films simultaneously on HBO Max and in theaters) is criticized, it seems that this solution could become the norm.
Variety reports that Bob Chapek, the new CEO of the Walt Disney Company, held a conference this Monday for the company Morgan Stanley, the opportunity to speak about his vision of the situation and the future of the medium.
He explains that, given the incredible box office collected in 2019 ($ 1 billion on 11 films, all the same), theatrical releases remain something important for Disney. Nevertheless, the changes brought about by the current health crisis are likely to have a profound impact on the behavior of “consumers” :
“I think consumers are arguably more impatient than they were before. Especially now that they’ve had the luxury of having had an entire year’s time of headlines right at home whenever they wanted. . So I’m not sure we can go back in the future, even if we don’t want to break operators’ legs for theatrical releases. “
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